Air Force Refocuses with Second Round of Paid Advertising

By Adam J. Hebert / August 23, 2000 at 5:00 AM
Saying the original series of Air Force television advertisements had been "too 'I' oriented," Chief of Staff Gen. Michael Ryan said today the service has decided to pursue a new course with an upcoming campaign, focusing on the "higher calling" the Air Force can offer. "The ads we had before, I thought . . . were too 'me' and we are an 'us' kind of force," Ryan told defense reporters at a briefing to introduce the new campaign. "We have...

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