Saying the original series of Air Force television advertisements had been "too 'I' oriented," Chief of Staff Gen. Michael Ryan said today the service has decided to pursue a new course with an upcoming campaign, focusing on the "higher calling" the Air Force can offer. "The ads we had before, I thought . . . were too 'me' and we are an 'us' kind of force," Ryan told defense reporters at a briefing to introduce the new campaign. "We have...
