'Iron Dome' rebranded 'Golden Dome' after trademark trips up Trump marquee project

By Jason Sherman / February 25, 2025 at 11:47 AM
The Pentagon is renaming its next-generation domestic air defense modernization initiative -- a project that is poised to potentially double missile defense spending -- only four weeks after the White House launched the project, a major brand stumble right out of the gate for the Trump administration's marquee project. On Feb. 24, the Missile Defense Agency formally announced the “Iron Dome for America” project -- which appropriated the name of a well-known Israeli air defense system -- is now “...

Not a subscriber? Request 30 days free access to exclusive, behind-the-scenes reporting on defense policy and procurement.

Log in to access this content.