Navy Picks New Ad Agency for $330 Million Recruiting Deal

By Dan Dupont / September 21, 2000 at 5:00 AM
The Navy announced yesterday that it has awarded the advertising firm of Campbell-Ewald a $330 million contract for recruiting-related ads. Campbell-Ewald, based in Detroit, "brings a great diversity of talent and professional expertise," said Vice Adm. Norb Ryan, chief of naval personnel, in a Defense Department statement. The award ends a six-month business evaluation process designed to provide the Navy with a new "incentive-based" deal for recruiting advertising. This deal, according to DOD, "will ensure the best value of the...

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