The Army has chosen Leo Burnett Worldwide Ltd. to steer a new recruiting advertising campaign that will more aggressively target the African-American and Latino communities, Army Secretary Louis Caldera announced today . Last August, Army officials began shaping a new business plan for selling the service to the youth of the 21st century, Caldera said. The Army courted advertisers who bring in $350 million or more in business each year. Along with Leo Burnett, 12 other companies bid on the...
