EADS Rebranding

The European Aeronautic Defence and Space Co.'s defense and security division is being rebranded Cassidian as part of the company's 10th anniversary.

The Netherlands-based EADS is also reinforcing itself as the "umbrella brand" of its four divisions with a common visual identity: Airbus, Eurocopter, Astrium and Cassidian. Airbus produces aircraft, Eurocopter produces helicopters and Astrium provides civil and defense space systems and services.

"This brand renovation embodies exactly the spirit of Vision 2020, our strategy for EADS' next ten years: Reinforce each of the four divisions, give them the visibility they need to market their business and at the same time materialize the strength and unity of the group," said EADS CEO Louis Gallois in a company statement.

EADS is also modernizing its logo and branding scheme as part of its 10th anniversary.